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Search Engine Optimization Canada
Search Engine Optimization

SEO Plan for 2020

SEO Plan for 2020 – Search Engine Optimization or SEO for short is not something that you can do once and rest till eternity. The world’s biggest search engine Google keeps on updating its algorithm due to which you’ll find the top results for the same keyword changing after some time. Though this improves the experience of the people who are searching, as a website owner, one would have to keep making changes to their SEO efforts. Let us look at how you can tackle Google’s algorithm changes for SEO in 2020-

Finding New Keywords and Putting Them in Naturally

As the year progresses, new trends suddenly pop up, giving the whole world some new things, and some new words. For website owners, this gives them some new keywords. One must remember that keywords are probably the most integral part of one’s SEO, and finding new, useful keywords needs some good research and focus. Once you find them, use them in your website’s content as if they are naturally being integrated in it. In simple words, do not make it look as if you are grinding the keywords in your website’s content.

Linking Your Website Properly

Strong backlinks (wherein you link your website’s links in other websites) are still at the forefront of off-page SEO. This helps you get more viewers into your website and make your website get a better Google ranking. Try and get your website backlinked on websites that have a stronger authority to make a better impact. Secondly, do not keep a lot of outbound links because too much of the impact your ranking negatively. Also, concentrate on keeping relevant inter-web site links in relevant articles. Try to get links from a website such as:

– Yellow pages: Google for finding your business on local business.

– TripAdvisor: Wonderful website to get local customers for hotels, restaurants, guest houses etc.

– Canadian To Grow: Awesome web directory to promote your website for free. Select your niche and submit your website.

Content and Readability

Content is the main driving force behind getting people interested in your website. This time around, you should remember to make your content longer. The average words for the top Google searches is about 1900, keep that in mind. But remember, do not go for duplicate content just because you want to keep your word limit maintained. That does not bode well with Google apparently. Use Google Search Console to determine problems of such kind. Adding multimedia to your content helps a lot according to research. Finally, remember to check the feasibility of your website. Install Toast SEO on your WordPress website. It comes with a readability checker. Otherwise, use other such checkers available on the internet.

Healthier Website Performance

There are various things you can inculcate to improve your website’s performance. First and foremost check your website’s page loading speed. For that, use PageSpeed Insights for checking your website’s speed. Secondly, if you manually install any plugins, always check for malware as that might reduce your website’s loading speed by a lot. Thirdly, the optimization of your website’s visual content is also important. It is necessary that you place them on your website in such a way that every viewer of yours gets to see it. It also bodes well with Google.

SEO Plan for 2020 – That is how you can improve your SEO efforts for 2020, keeping them in line with the newest Google algorithm.


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